Designer and creative leader with 15+ diversified experience in UX, Art Direction, Branding, Design Leadership and Product Growth, and a proven track record of leading and scaling teams in high-growth companies. I believe in building useful and usable customer-centred experiences. My work is grounded in a strong sense of empathy, my process is driven by research and collaboration, my leadership style is not about being in charge, it’s about taking care of those in my charge. I like to make people feel at home when they use your products by focusing on creating simple and delightful experiences.
My expertise is in leading design and product teams that solve complex challenges at scale. Let’s connect to discuss how strategic design leadership can transform your organisation’s outcomes.

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